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Tuesday, June 18, 2019

Captain Marvel Is Well On Its Way To Hitting A Billion Dollars

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Captain Marvel Is Well On Its Way To Hitting A Billion Dollars
Brie Larson in Captain Marvel

Captain Marvel has been putting up impressive box office numbers since it opened and it's not done yet. The movie has been open for all of 13 days and while we don't have official totals for yesterday's box office yet, it's all but guaranteed that the movie cleared the $800 million mark, putting it well on its way to do doing a billion dollars before it's all said and done.


Through Tuesday of this week Captain Marvel had brought in just short of $797 million in total global box office. Even if the film did half as much business yesterday as it did on Wednesday of last week, which is how the numbers appear to be tracking, it will still do well over $4 million, putting the movie over the $800 million mark in total.


While the box office is clearly slowing down for Captain Marvel, it's doing so much slower than your average blockbuster. The film only saw a 55% drop in sales from its opening weekend to its second weekend, which is actually a pretty small number when compared to other major superhero movies. This weekend's big release is Jordan Peele's horror movie Us, which, while one would expect it will have a big weekend, is still in a genre, and with a rating, that isn't going to bring in the widest possible audience, meaning Marvel is still in a strong position to have a nice weekend of its own, even though it likely won't take first place.





In actuality, while the official numbers, according to Deadline, still put Captain Marvel behind $800 million, it's probably already past that numbers. We don't have perfect reporting up through this week in all foreign territories where the film has opened, and as such it's probably got a lot of foreign dollars that need to be added to the total. The film has done two-thirds of its total business overseas and that's where it will likely still continue to do a lot of business.


If Captain Marvel is able to hit the billion dollar mark it will become the seventh Marvel Cinematic Universe movie to do so. This will happen just ahead of Avengers: Endgame hitting the same mark, which the film is fully expected to do.


Even if Captain Marvel doesn't quite join the billion dollar movie club, it's still a massive hit that has done some incredible numbers. We can fully expect to see Brie Larson's Captain Marvel returning to the MCU beyond Avengers: Endgame as the character is clearly popular.





2019 is almost guaranteed to be a banner year for Disney at the box office and Captain Marvel has gotten the studio off to an epic start. Now we just wait to see how many billions the studio will bring in before the year comes to an end.

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