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Friday, September 20, 2019

Captain Marvel Brought Marvel To A Box Office Milestone

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Captain Marvel Brought Marvel To A Box Office Milestone
Captain Marvel glowing with power

Heading in to its second weekend, Captain Marvel is an unmitigated financial success. Carol Danvers had the biggest March opening ever, the 2nd biggest worldwide opening for any superhero movie and the film has already passed the $500 million milestone. Captain Marvel does not exist in a vacuum though; it is part of the Marvel Cinematic Universe, and its success has rocketed Marvel higher, further, faster to a new box office milestone.


Captain Marvel is the 21st entry into the MCU canon and combined, those 21 titles have now surpassed $18 billion in worldwide ticket sales, according to Variety. That’s billion with a ‘B’ and the MCU is now a member of the three-comma club 18 times over. I guess a $455 million worldwide opening weekend will do a lot to help you reach box office milestones.


If you do the math on that $18 billion over 21 movies, each Marvel movie is worth 4/5th of a billion dollars, or to be more exact, assuming my math is closer to Bruce Banner’s than the Hulk’s, $857.14 million. Or, to put another way, in roughly 11 years in existence, the Marvel Cinematic Universe has averaged about $1.63 billion a year.





The MCU has been the most successful franchise in movie history for a while now, and the $18 billion milestone just further cements the brand’s unparalleled and unprecedented achievements. There is something cool about the fact that it was Captain Marvel, a hero with Marvel in her name that added this notch to Marvel’s belt.


Captain Marvel was just the first entry in the MCU’s stacked 2019 though and Marvel may add a few more billion-dollar notches before it’s all said and done. Captain Marvel is now at $524 million worldwide and is tracking to add another $70-$85 million in its second weekend domestically.


Beyond Captain Marvel is Avengers: Endgame, which premiered a new trailer this morning. That film, the capstone on Phase 3 and the first 11 years of the MCU may hit an absolutely insane $282 million in its opening weekend just domestically. Avengers: Infinity War hit $2 billion worldwide and it wouldn’t be surprising to see Endgame repeat that feat with another $2 billion to follow up Captain Marvel. It’s a good thing too, Disney has bills to pay.





With Spider-Man: Far From Home on the way in July (a Sony film that is still MCU even if Disney doesn’t get the money from it) the MCU will certainly pass the $20 billion milestone at the worldwide box this year.


It is truly remarkable considering how it was only around the turn of the millennium that comic book movies became good and respected after wallowing in mediocrity for a long time. There was even a time not long ago when loving comic books and superheroes was something you didn’t advertise because it was considered uncool. Now superheroes are literally the biggest thing in the history of the movie business the world over and it’s not even close. That's pretty neat.


Captain Marvel is now playing. Check out our 2019 release schedule to keep track of all the biggest films arriving this year and stay tuned to CinemaBlend for all your movie news.




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